Meza Restaurant identity design
Fall 2020
Identity design, naming & text development
Fictive school project

Visual identity for the fictional restaurant Meza, a take away restaurant serving middle eastern meze. The target audience was young people, either students or part time employees with low to medium income.

For this concept, I was inspired by the combination of the traditional arabic food culture, combined with the visual language of the cheapness of typical take away burger places.