SkinSecret Rebrand
Spring 2021
Visual identity
CASEFILM
SkinSecret is Norway’s leading K-beauty store, selling Korean skincare online. They needed a new visual identity to reflect this, and to make room for further development far into the future. Even though their identity is new, the essence of SkinSecret is the same.
They are THE destination for skincare. They are bold and forward-leaning. They are for you, and your skin.
The identity uses a base palette, together with dynamic colours matching the products they sell.
The logo, written out in Freight Sans Comp Bold Italic.
Montserrat
Freight Sans Comp Pro Bold
Shipping boxes
A pattern created by the S in the logo
Thank you cards for orders
