SkinSecret Gua Sha Collection
Spring 2021
Packaging design & text development
SkinSecret were going to release their own Gua She collection, and wanted me to design the packaging. Gua Sha is a traditional chinese massage technique. The brief were to design 5 different boxes, in three different colour ways. They wanted the packaging to be completely different from similar products on the marked, they wanted it to be bold and colourful, and to be a bit mysterious.
The main element of the design was the different puns created for the packaging, using humour to connect with the customer.
There was also a limited edition Gua Sha set created in collaboration with one of the biggest Korean skincare brands, Banila Co. Banila gave us the brief to create a “SkinSecret Box, but with the Banila Co vibe”, for a set with their serum, Dear Hydration, and a SkinSecret Facial roller.
It was a huge accomplishment to have a design by me, reviewed and approved in Banila Co’s headquarters in Seoul, and is one of the things I am most proud of!
